Jorel’s first foray into the world of directing and filmmaking was through his short film in Manila for Pasan in 2015, which was exhibited internationally at the Short Film Corner of the 68th Cannes Film Festival and won awards at the Canada International Film Festival.

Over the last few years, he has developed a unique and strong visual language and kin
etic style of cinematic storytelling — an approach shaped by his love for Japanese anime, art house cinema, eclectic taste in music and MVs and a background in philosophy and graphic design.

He has made a name for himself in directing MVs and commercials with Clients like Pepsi, Sprite, RC Cola, Metrobank, PLDT to name a few, and his creative partnerships with BBDO, Havas, and Ogilvy, among other clients.

A multi-awarded music video director, he has collaborated with top-billed artists in the Philippines like the popular Ben&Ben and crwn to name a few. His experimental video for the latter’s Orchid + Bedroom Dance (2019) is an entrancing study on movement and the natural world. His latest for Ben&Ben, Courage (2023), is an exploration of time and mental health and the fortitude it takes to move forward.

He is always open to explore new techniques and styles that are thought-provoking, fresh, and ultimately, mind-expanding, to create a unique and holistic viewing experience for audiences.


+63 918 807 4696


PPC Directors Agency
+63 906 252 2655


Director & Filmmaker. Manila, Philippines – 2021 – Present.

Director, 88storey Films; Manila, Philippines — 2018-2021. Directing TV and digital commercials, music videos and branded content Clients: Unilever (Cream Silk), P&G (Pampers), Klook, SM, Okada Manila

Director, Freelance – Manila, Philippines — 2015-2017. Directed TV and digital commercials, music videos and branded content with various clients, agencies, and production companies as a freelance director Clients: Coca-Cola, NBA Asia, Maserati, Samsung, Merck Consumer Health, Seaoil Philippines

Director & Editor, Seabiscuit Films — 2014-2015. Directed & edited original and branded content, specializing in food and lifestyle Clients: Fox Asia, Globe Telecom, and others


RECOGNITION FOR “SA SUSUNOD NA HABANG BUHAY” (IN THE NEXT LIFETIME) Canadian Cinematography Awards 2021 – Best Song, Best Music Video, Best Music Video Cinematography

MYX Awards 2021 – Mellow Music Video of the Year

RECOGNITION FOR “PASAN” 68th Cannes Film Festival – Short Film Corner Participant

Canadian International Film Festival 2015 – Award of Excellence in Filmmaking / Screenwriting

Word Premieres Film Festival 2015 – In exhibition

Cine Europa 2015 – In exhibition

STUDENT RECOGNITION Ateneo de Manila University – Communication Department – Best Project Thesis 2014


Ateneo de Manila University – Quezon City, Philippines – 2010-2014 Major in Communication, Minor in Philosophy